Pricing used to be thought of as part art and part science. With the sophisticated data practices and algorithms available today, the ‘art of pricing” is more challenging than ever before. These complex models and metrics are very powerful – if used properly and in the right context.
McMahon and Associates has broad expertise in pricing, with over 20 years of pricing experience in myriad situations. This extensive background gives us the knowledge and expertise to address your pricing challenges.
Our Pricing services include:
- Comprehensive market pricing research including online and offline channel pricing analysis
- Sophisticated data analysis to identify optimal pricing levels for key customer segments
- Recommending product/service offerings at different price points to broaden range of target customers