It's All About Your Product/ServiceRunning a small business has many challenges, all consuming your energy and resources. Sales/Marketing executives are challenged to...
Customers Don't Care About Your History!While it may feel critically important for you to share your company's history - customers don't care about it! Don't turn them off by...
Marketing Success Begins with The Core It is tempting for marketers to ignore fundamentals and quickly get down into the weeds with tactical efforts. The appeal of this...
Is Your Product a Commodity? Try “Peripheral Differentiation”Marketers are well aware that all successful marketing is rooted in differentiation. If you want to convince a potential customer to...
The “Customer Centric Filter”Using the “Customer Centric Filter” Will Improve Your Marketing Actions speak louder than words. Psychologists tell us that how we...
Marketing Research: Asking and Answering Many QuestionsEarly in my marketing career I was a product manager. At the time I was responsible for a line of medical products, used principally...