Two Key Steps

Yesterday we mentioned the importance of following the first key step in marketing – finding out what the customer wants.

For some reason even thought his is EXTREMELY important, it often goes ignored.  We often kid ourselves into thinking we are so smart we can “figure out” what the customers need.  After all, we are “experts”.

The true leaders in this field do not even bother wasting their time to “figure it out”.  In fact, the best of the best don’t even worry about asking people their opinions and desires (they could get some bias – more on that another time).  They realize that actions speak louder than words, and devote their energies to observing behavior.

So the goal is to figure out what customers want – spend most of your time on this.  If you can’t practically observe customer actions and tendencies, then go ahead and ask them.  Once you have this, finding a way to get it to them becomes much easier.