Tag Archives: Differentiation

Say It Visually – Use Infographics

Did you get all the way through your to do list today?  Spend as much time as you wanted with your family?  Got a good workout in?  Caught up on your reading?  OF COURSE NOT!  But don’t feel bad – none of the rest of us did either.  We all have too much to do and not enough time to do it.  Even the technology innovations that are supposed to make our lives simpler only seem to add to the problem.  The answer to all of this – unfortunately there is none.  We have to search for small victories.  Little things that help us and our colleagues become more efficient.  Save us a few minutes here and there.  Infographics are one of the tools you can use to help people save a little time.


Infographics Offer A Refreshing Way to Present A Lot of Information In A Short Period Of Time

Infographics are becoming more and more prominent and offer us an exciting way to present a lot of information in a concise, interesting manner.  Instead of the status quo of presenting page after page of routine, look-alike tables and graphs, infographics are the opposite.  Colorful, informative, and refreshing, infograhics allow the reader to absorb a large amount of information in a very short period of time.

To get a feel for variety of infographics that are out there – click here.

If you are in sales, infographics are a great way to stand out (at least for now) versus the competition.  Let’s assume you are putting a proposal together for a customer.  Your typical proposal includes charts, graphs, and other valuable bits of information.  If you take all of this and hand it over to an infographics desgner, the result will separate you from the competition.  Remember, with marketing you can either blend in or stand out.  If you always do your best to stand out, your results will be OUTSTANDING.

I suggest you do turn this over to a professional designer.  While there are packages out there to build your own, my experience is that the result is not as good as if you hand it over to a professional.  You can see the difference readily.  It will cost a little to get it done professionally, but the results are better and doing so will allow you to focus on driving the numbers, not in presenting them!

Make Your Choice – Blend in or Stand Out

I probably first heard this phrase in a marketing textbook many years ago, but of all of the marketing concepts to adhere to, this would be number one.  If you ask people what the key to marketing they product or service, they will all not their head in agreement that differentiation is key.  But differentiation needs to be one of the pillars to your business, just like you have a sales strategy, customer retention strategy, social media strategy, you also need to have a differentiation strategy.

Try to pretend you are not a marketing expert, or a business owner, etc. Make a concerted effort to detach yourself from your business, and try to channel the thoughts and motivations of your customer.  What do i see when i look at the packaging of the product.  What kind of experience do I have when I call in to our call center?  Why would I buy (your company’s product or service) versus that of the competition?  The answer to each of these questions provides you with a “point of differentiation”.  If you do a good job of exploiting these points of differentiation, the aggregate result of these efforts is a product or service that is differentiated in many ways.

Differentiation is the engine for growth.  Don’t blend in.  Be FABULOUS!