In pure product marketing, Steve Jobs was the undisputed master. Despite no formal business training, Steve was brilliant in all aspects of marketing. He knew marketing success started with “insanely great” products, but his extreme dedication to detail and customer experience is what really drove Apple’s success.
Don’t Settle for Customer Satisfaction, Strive to WOW Your Customers!
Digital Transformation: Seek Company-Wide Commitment Virtually all organizations are striving to be more digitally enabled. As with anything, a small minority are true leaders, some are pitiful laggards, and most are somewhere in the middle. The digital leaders have woven digital elements into virtually every aspect of their organizations, not merely in their Web presence. Elements […]