Effective Positioning Requires Identifying Customer Needs. Be Sure To Address The Two Different Types As marketers, we are keenly aware that satisfying customer needs is central to our success. By doing a better job of identifying and fulfilling customer needs, we are poised to grow faster than our competition. Before doing your needs analysis research, […]
Obtaining customer feedback is essential to effective marketing and positioning. When seeking feedback, make sure you make it a painless experience or you will frustrate your customers and not get the feedback you need.