Digital Transformation: Seek Company-Wide Commitment
Virtually all organizations are striving to be more digitally enabled. As with anything, a small minority are true leaders, some are pitiful laggards, and most are somewhere in the middle.
The digital leaders have woven digital elements into virtually every aspect of their organizations, not merely in their Web presence. Elements such as integrated call centers, connected sales reps, and seamless customer experiences are all indications of digital savviness.
If your firm is on the wrong end of the bell curve when it comes to digital integration, you are probably experiencing some form of “digital envy”. While serious, this condition is treatable given a firm commitment to widespread change. In short – you need a “digital transformation”.
Here are a few actions you can take to initiate a digital transformation at your firm:
- Point to the competition: Do a competitive site analysis that shows your competition is beating you.
- Obtain customer feedback: Nothing speaks louder to c-suite management than the views of top customers. Some pointed comments from key customers can be very impactful. This can be very powerful.
- Point out some glaring problems. Should not be too hard to do. If you are feeling bold, as some key executives if they are proud of various functions. Don’t just point out the problems. Have a solution in place. (See #4)
- Create a high-level plan: Explain of how the digital-transformation could work including theoretical timelines, expenses, resource allocations, etc.
- Recruit some influential change agents: These key individuals will help you “fight the fight”. You can’t fly solo on this. Think CMO, key sales team executives, CIO etc. Feel free to share the customer feedback as you are recruiting support.
If you take these few steps (simple, not easy) you probably have a “ticket to admission” to have an initial conversation with executive management. Don’t expect rapid success. Change is hard, and requires that your key leadership get out of their comfort zone. Your job is to raise their collective consciousness. Be aware, they are likely to resist at first. Remember – it is a digital transformation. Not a digital “overnight makeover”.
Be patient and keep chipping away. You will get there.