In Wednesday’s post, we talked about how Google has removed the ability to segregate AdWords campaigns by device type. Campaigns directing traffic to Web sites not mobile friendly will generally be a large waste of money. Until recently, firms had to effectively build multiple Web sites to accommodate the different device types. This meant significant […]
Most people who play tennis have more confidence and success in their forehand strokes than in their backhands. Some players are blessed with a good backhand, but the rest of us generally prefer to hit a forehand. In some cases when a backhand is warranted, players can “run around” a backhand by running a few […]
Sometimes when you see art, it is hard to describe why you like it. You just like it – call it gut reaction, it “moves you”, etc. It works the other way also. Maybe you don’t like something, and when challenged to describe why, you may struggle. I received an e-mail from Best Buy […]
I was working recently on a major overhaul of an internal process that is very involved, both from a support standpoint as well as a customer interaction level. While the impetus of this project is a major re-platforming of this process, of course it requires an extensive review of each of the myriad steps in […]
It is Super Bowl Sunday – and later this afternoon millions of television viewers will be “entertained” by the best commercials companies and ad firms can come up with. The stakes are high – this year CBS is charging $4 million for a 30 second spot. Not a good time for a “swing and a […]
I am impressed with the current Discover television commercials where the message is “We treat you like you’d treat you“. You can view one of the commercials here. The series of commercials is particularly effective for 2 reasons: They are stressing the importance of relating to the caller/customer They target an emotional hot button we […]
You are better off not trying to “figure out” what customers want. Jobs was a master at it for sure. Blessed with tremendous intuition and savvy, along with some sort of internal mechanism that allowed him to gaze into the future. He would then come back and join the rest of us to build then […]
There is another longtime business adage, “if you are not moving forward, you are going backward”. Competition is a fact of life, and rest assured the competition is working every day, not just to maintain but diligently trying to improve on their offering. Those who excel at this will succeed, those who do not will […]
