In pure product marketing, Steve Jobs was the undisputed master. Despite no formal business training, Steve was brilliant in all aspects of marketing. He knew marketing success started with “insanely great” products, but his extreme dedication to detail and customer experience is what really drove Apple’s success.
Effective Positioning Requires Identifying Customer Needs. Be Sure To Address The Two Different Types As marketers, we are keenly aware that satisfying customer needs is central to our success. By doing a better job of identifying and fulfilling customer needs, we are poised to grow faster than our competition. Before doing your needs analysis research, […]
Obtaining customer feedback is essential to effective marketing and positioning. When seeking feedback, make sure you make it a painless experience or you will frustrate your customers and not get the feedback you need.
Don’t Settle for Customer Satisfaction, Strive to WOW Your Customers!
Managing Your Role In The Selling Process Is Key To Marketing Success
Your Results May Be As Much Luck As Science!
Be Prepared for the Rapidly Changing Marketing Landscape I had a colleague ask me “what challenges do you see facing marketers over the next few years”. That of course is an excellent question, one that all marketers should ponder on a regular basis. When I answered his question, I mentioned that one of the ongoing […]
Don’t Take Your Customer On A Journey To Nowhere Each element of your marketing/messaging should have a designated purpose. No exceptions. Each should be moving the target (customer or influencer) through some element of your selling cycle. This sounds very obvious and nobody would think that their own marketing plans have “dead ends” embedded in […]