Don’t Settle for Customer Satisfaction, Strive to WOW Your Customers!
Managing Your Role In The Selling Process Is Key To Marketing Success
Your Results May Be As Much Luck As Science!
Be Prepared for the Rapidly Changing Marketing Landscape I had a colleague ask me “what challenges do you see facing marketers over the next few years”. That of course is an excellent question, one that all marketers should ponder on a regular basis. When I answered his question, I mentioned that one of the ongoing […]
Don’t Take Your Customer On A Journey To Nowhere Each element of your marketing/messaging should have a designated purpose. No exceptions. Each should be moving the target (customer or influencer) through some element of your selling cycle. This sounds very obvious and nobody would think that their own marketing plans have “dead ends” embedded in […]
Your Best Bet For Effective Insights If you ask most marketers if they actively conduct research, you will get a lot of head nods. The questions is are they confusing activity with accomplishment? Sure they “checked the box” and did some obligatory legwork before they spent valuable company resources on their initiative. They likely chose surveys or perhaps made […]
Consumers are Very Sophisticated – You Must Be Genuine. Avoid Being an “Online Used Car Salesman” Today’s consumer can smell a disingenuous company a mile away. When they catch a whiff of BS, they quickly jump ship. Why? Because the Internet has created a space in which people can easily be phony. It’s much easier to […]
Launching a New Initiative? Start with a Clear Vision It sounds cliche, but it is surprising how often things get started in an organization as a “groundswell effort” instead of a properly planned new initiative. If you think this is happening to your latest project, take time to reflect. Without proper planning, the new initiative will stall […]