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Larry Ellison takes the stage at Open World!

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From Michael McMahon Marketing: Driving VS Measuring - The ... - … [Continue reading]

Driving VS Measuring – The “Metrics Ratio”

Metrics Image

Having an Unhealthy Metrics Ratio Can Have a Negative Impact On Your Results We all love metrics.  We can't wait until the latest reporting period is over, so we can start digging into the numbers to see how we did.  The anticipation is … [Continue reading]

Tweet from michaelmcmahon7 “If you think you are beaten, you are, If you think you dare not, you don’t If you like to win, but you think... … [Continue reading]

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Replatforming your Web site is like doing surgery - you need to keep the site alive and well while you do your work to get things fixed. … [Continue reading]

Customer Experience Issues? You Are Not Alone!

Bad Customer Experience

Firms Slow in Delivering Better Customer Experiences The concept of "good customer experience" has been around for a long time.  Those of us involved in sales and marketing know the common phrases:  "Customers first"  . . . "The customer is … [Continue reading]

Listening Skills in Selling

Listening Skills

When you read articles or hear discussions on communication skills, the focus is on the content (the words).  Be concise, maintain interest, avoid cliché's, etc.  In my view the most important element to good communication is often left out: … [Continue reading]

The Importance of Data Curation

Bad Data Curation

A curator at a museum is responsible for the acquisition, care, and in some cases the removal of items from the museum's collection.  Data curation is a similar concept, but instead of museum pieces the data curator is responsible for the data used … [Continue reading]

Do You Know Your Readability Score?


The readability score of the content you write is one key to the effectiveness of your marketing materials.    A common measure of the readability of copy is the Flesch Readability Score.  You can check the score of your writing by using this … [Continue reading]

Say It Visually – Use Infographics


Did you get all the way through your to do list today?  Spend as much time as you wanted with your family?  Got a good workout in?  Caught up on your reading?  OF COURSE NOT!  But don't feel bad - none of the rest of us did either.  We all have … [Continue reading]

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